I'm always up for learning new things, seeing how others handle content creation and seeing how I can better improve content creation for my clients. Yesterday I listened to a podcast about re-purposing content. The idea is that you use one piece of content on various platforms in different forms.
This is a rough outline:
Write a blog post.
Record a podcast using the blog post as a framework.
Record video of yourself recording the podcast.
Finally, make quote graphics from useful tidbits in the podcast to use on social media.
This way, you have content that can be shared on various platforms. This is excellent advice. If you follow this, you will end up with plenty of good content to share and keep sharing.
Who has the time? Or, let me rephrase that...which business owner who has regular clients can sacrifice the time to do this, do it well, and keep doing it consistently over a long period? I know I can't. Even my weekly blog is tough to get to when I'm very busy, despite the fact that it's high on my list of priorities and it's something I thoroughly enjoy doing.
Recording a podcast is a commitment. Similar to writing a blog, I guess, only much more time consuming. A few people have asked me when I'm starting a podcast. My answer is always the same - I won't do a podcast unless I know I have the time and inclination to do it and to do it well. There just isn't enough of me to go around. If I had to do a podcast, my client work would have to take a backseat. And since clients are my reason for being in business, that's not an option.
Excellence is one of my values. When I blog, I want to do it well. When I do social media, I want to do it well. I never want to feel pressured to mold myself into a content creation machine for the sake of it. As a result, I've chosen to narrow my focus to that which I feel I can manage well, and consistently over a long period. Too many podcasts die at episode 3 because the reality of creating a robust body of content is far removed from the romantic idea of being heard.
So, my thought for today is this: choose avenues to market yourself that you can put your heart and soul into. Do it, and do it well. The rest can wait, or may never become a reality, and that's ok. You're human. A few targeted efforts are far better than a spray-and-pray approach.
Until next time,
PS: Do you need help with your content creation strategy? Read more here about how we can turn your ideas into a strategic, sustained content creation campaign.